Last Updated: January 18, 2026
We don’t ask you for personal information unless we truly need it. We don’t share your personal information with anyone except to comply with the law, develop our services, or protect our rights. We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
The Short Version
Keith Howard (“we,” “us,” or “our”) operates keith-howard.com. It is our policy to respect your privacy regarding any information we may collect while operating our website.
What We Collect & Why
Website Analytics
Like most website operators, we collect non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.
Why: Our purpose in collecting non-personally identifying information is to better understand how our visitors use the website and improve our services.
Tools we use: Google Analytics 4, Google Tag Manager
From time to time, we may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of our website.
Email Addresses
We collect email addresses when you:
Take our quiz
Subscribe to our email list
Book a consultation
Contact us
Why: To send you the information you requested, follow up on consultations, and (if you opted in) send you relevant content about personalization strategies.
Tools we use: BentoNow (our email service provider)
Quiz & Personalization Data
When you take our quiz or interact with personalized content on our site, we collect your responses and behavioral data to customize your experience.
Why: To show you relevant content, provide personalized recommendations, and deliver better service.
Tools we use: RightMessage (website personalization platform)
What we collect: Your quiz answers, pages you visit, content you engage with, and preferences you express.
What We Don’t Do
We don’t sell your data. Period.
We don’t share your email address with third parties for marketing purposes.
We don’t ask for information we don’t need.
We don’t store payment information (if we process payments in the future, they’re handled by secure third-party processors).
Cookies
We use cookies (small text files stored on your device) to:
Remember your quiz responses
Personalize your experience on return visits
Track website analytics
Deliver relevant content
You can disable cookies in your browser settings, but some features of our website may not work properly if you do.
Third-Party Services & Data Sharing
We use the following third-party services that may collect information:
Google Analytics 4: Tracks website usage and behavior
Google Tag Manager: Manages tracking scripts
BentoNow: Email service provider
RightMessage: Website personalization platform
WordPress: Content management system
Each of these services has their own privacy policies governing how they handle data.
Behavioral Advertising / “Sharing” (CCPA)
Under California law, sharing data for behavioral advertising purposes is considered “sharing.” We may share the following categories of data with advertising partners:
Device identifiers and browser information
Pages visited and content engagement
Quiz responses and personalization preferences
You can opt out of this sharing via the “Do Not Sell or Share My Personal Information” link in our footer, or by enabling Global Privacy Control (GPC) in your browser.
Data Retention & Deletion
How long we keep your data:
Email list data: Until you unsubscribe
Quiz responses: 24 months from last interaction (or until you request deletion)
Website analytics: 26 months (Google Analytics default)
Consultation records: 36 months after last interaction
Why these timeframes:
Email data: Ongoing service delivery
Quiz data: To personalize your experience on return visits
Analytics: To understand long-term trends
Consultation records: Business records and potential follow-up
You can request deletion at any time by emailing keith@keith-howard.com. We’ll process your request within 30 days.
California Privacy Rights (CCPA/CPRA)
If you’re a California resident, you have additional rights:
Right to Know: Request what personal information we’ve collected about you in the past 12 months (or longer, if we retain data beyond 12 months).
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing: We don’t “sell” your data for money, but we may “share” it for behavioral advertising. You can opt out.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive information (we don’t currently), you can limit its use.
Right to Non-Discrimination: We won’t discriminate against you for exercising these rights.
How to Exercise Your Rights
To opt out of data sharing for advertising:
Click “Do Not Sell or Share My Personal Information” in our footer
Enable Global Privacy Control (GPC) in your browser – we honor this signal automatically
For all other requests: Email keith@keith-howard.com with:
Your name and email address
Which right you’re exercising
Enough detail for us to locate your information
We’ll respond within 45 days (or notify you if we need more time).
Verification: We may ask for additional information to verify your identity before processing requests.
Opt-Out Confirmation
When you opt out via GPC or our footer link, you’ll see an “Opt-Out Request Honored” message confirming we’ve processed your request.
Your Rights (GDPR – EU/UK Residents)
If you’re in the EU or UK, you have these rights under GDPR:
Right of Access: Get a copy of your personal data Right to Rectification: Correct inaccurate data Right to Erasure: Request deletion (“right to be forgotten”) Right to Restrict Processing: Limit how we use your data Right to Data Portability: Get your data in a transferable format Right to Object: Object to certain types of processing Right to Withdraw Consent: If we process based on consent, you can withdraw it
To exercise GDPR rights, email keith@keith-howard.com.
Business Transfers
If Keith Howard, or substantially all of its assets, were acquired, or in the unlikely event that Keith Howard goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information as set forth in this policy.
Changes to This Policy
We may change this Privacy Policy from time to time, at our sole discretion. We encourage you to frequently check this page for any changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.
Questions?
If you have questions about this privacy policy, contact us at keith@keith-howard.com.